Parish BRANDING


Branding Style Guide

 

Logos + Typeface

Ministry Logos

Moving into the future, we want

  1. A ‘branded house’ not a ‘house of brands’. (see this article.)
    Q: Is every the branding of every ministry clearly associated with and complementing our Parish branding?

  2. Intuitive names for newcomers.
    Q: Do the names of our ministries reflect what they are, or are they insider, obscure names?

  3. Those within ministries to own & love their branding.
    Q: Are our ministry leaders willing to serve by using their ministry branding

 

Language

For parish-wide comms, we moved from HEAC or EHAC. However, it is better to not use the acronym EHAC, but instead say ‘church family’, as using the logo on any comms identifies the context (eg Parish, Engadine, Heathcote, Morning Church etc).

 

Design Jobs

Each Design Job should have:

  • 16x9 Design (For Screens, Printed Handouts)

  • 16x9 Background (For Website Homepage, extra designs)

  • 16x9 Sermon Slide Template

  • opt. 3x1 Banner (For Front of Church Buildings)

  • opt. 3x2 Postcards

 

Resources

[Login with church branding google account (engadineheathcote@gmail.com)]

 
 

Social Media Guidelines

For working out what to post

  • Quality > Quantity. You should really be posting ‘to look active’. If people aren’t engaging with the content then instagram / facebook will lower the rank of our page & then nobody will be able to see our content. If on the other hand we are only posting really engaging content that lots of people are liking/commenting/sharing (all part of algorithm calculating ‘engagement’); then our posts will be rated higher and shown first and seen more.

  • Visual > Text. Aim for at least 75% of the time simply posting a photo with a quality captain. This is most similar how to personal social media pages operate, and usually receives the highest engagement.

  • People love people. Try work out how to tell stories of people, build community, warmth + fellowship - and not merely use social media for updates. e.g. if you interview a different person every week, then tag them & often others will comment encouraging them or ask follow up questions. These is want you want!

  • Encourage a core group of people to create the community culture of liking / commenting / tagging others. e.g. Growth Group leaders / Kids Leaders. This then becomes contagious & natural when others catch on!

  • Think about your image ratio! Don’t have anything important outside the square crop for instagram. Vertical video trends better on facebook that landscape video!

For merely visual advice have a look at the Acts 29 church plant in Sydney @anchorchurch or anglican church plant Soul Revival @soulrevivalchurch.

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Website

Video explaining how to edit the website

 

Have Questions?